Don't just publish JSON-LD

Do:

• Publish plain, simple JSON.
• Add a @context property linking to a context document that a) expands the property names to URLs and b) specifies data types for properties.

Don't:

• Make consumers use a JSON-LD parser just to read the data.
• Make consumers deal with CURIEs and namespaces.
• Make consumers use foo[0].value to access a JSON property.